Customers are divided into three groups based on their responses:

• Promoters (Score 9-10): These are highly satisfied and loyal customers who are likely to recommend the retailer to others. They are considered brand advocates.
• Passives (Score 7-8): Passives are generally satisfied but not as enthusiastic as promoters. They are neutral and less likely to actively recommend the retailer.
• Detractors (Score 0-6): Detractors are dissatisfied customers who may have had a negative experience with the retailer. They are more likely to spread negative word-of-mouth.

NPS is valuable for retailers as it provides a clear and easy-to-understand metric to gauge customer loyalty and identify areas for improvement. A higher NPS generally indicates a more loyal customer base, which can lead to increased customer retention, positive word-of-mouth, and ultimately, higher business growth. Retailers can use NPS data to implement strategies to address customer concerns, enhance customer experience, and build stronger relationships with their customers. It is essential to regularly measure NPS and track changes over time to monitor the effectiveness of customer satisfaction initiatives.