A D2C cosmetics brand replaced blind marketing with measurable growth engine.
Beautygods is a fast-growing Indian cosmetics brand focused on high-quality skincare and makeup products. As the brand scaled, customer acquisition increased but retention and data clarity lagged behind.
As Beautygods grew, decision-making became increasingly assumption-driven.
Assumed repeat purchase rate was over 50%
Actual repeat purchase rate: 24%
WhatsApp campaigns sent without segmentation or strategy
Customer data scattered across Excel and Tally
Meta ad spends executed without ROI clarity or retargeting logic
No 360° customer view or purchase history visibility
Lack of data visibility led to blind marketing spends and missed revenue from existing customers.
Beautygods evaluated manual CRM approaches and continued spreadsheet-based tracking but found them unsustainable. They choose LYTTY because:
It offered a unified customer view across systems
It integrated easily with Tally and WhatsApp
It was a SaaS model, affordable enough to experiment and scale
It provided actionable customer analytics, not just reports
AI-driven insights helped convert data into marketing strategy
Implemented rapidly without disrupting existing operations.
Tally (transactional data)
WhatsApp (customer communication)
Founders
Operations team
No long onboarding cycles. No external agencies. The team started using insights immediately.
By shifting from assumptions to data-backed actions, Beautygods redesigned its retention and growth strategy using real customer behaviour.
LYTTY revealed that 85% of customers were one-time buyers.
Using purchase history, Beautygods identified customers who:
They launched targeted upsell campaigns based on actual buying behaviour.
Purchase reminder workflows were triggered based on:
Instead of mass messages:
This improved engagement and customer satisfaction significantly.
With clear segment-level insights:
This protected margins while improving conversions.
Measurable growth across every key metric
Beyond metrics, LYTTY gave the team the confidence to make decisions quickly and clearly without relying on assumptions.
Insights are available instantly, allowing the team to act without delays or lengthy analysis.
Every action is backed by data, replacing assumptions with clarity and confidence.
The team now understands exactly what influences retention, repeat purchases, and revenue.
Co-Founder and CEO, Beauty Gods
LYTTY has evolved from a retention tool into Beautygods’ always-on customer intelligence layer fueling smarter decisions across product, operations, and retail.
Transform your customer data into revenue-driving insights in just 2 days
Get Started with LYTTY