Every customer leaves a story. Most retailers just never get past the data to hear it.
LYTTY Consulting pairs your team with the same customer-intelligence engine already powering your platform — read through a proprietary methodology built for how D2C and retail brands actually grow: repeat purchases, not just first sales. We call it SIGNAL.
A repeatable weekly rhythm — not a quarterly audit.
SIGNAL is LYTTY's proprietary consulting framework for turning raw purchase data into a retention and revenue strategy your team can act on every week — not just review once a quarter.
Where generic segmentation tools stop at a static label ("high value," "at risk"), SIGNAL goes further: it surfaces the specific behavioral pattern behind each customer's story, translates it into plain language your team can act on immediately, and closes the loop by measuring whether that action worked — then feeds what it learns back into the next cycle.
Each phase runs on your own transaction data and hands the next one something sharper.
Start with your real purchase data, not assumptions.
We go beyond basic RFM buckets to build segments around actual buying behavior — frequency, category preference, basket composition, store, channel or geography patterns — so your segment reflects how your customers actually shop, not a generic template.
Every segment hides individual patterns worth acting on.
Within each segment, SIGNAL flags the specific, named patterns that matter — a high-value customer going quiet, a loyal shopper narrowing to one category, a VIP whose basket has quietly shrunk. Naming the pattern makes it something your team can recognize and act on from a number on a dashboard.
Data alone doesn't make a clear story yet.
SIGNAL translates each pattern into a short, plain-language brief your team can read and act on in seconds: what's happening, why it matters, and what to do next — grounded entirely in your own data.
A story is only useful if it points to a decision.
For every flagged pattern, SIGNAL recommends a specific next action — tailored to your category. A pharmacy brand might get a refill reminder; a fashion label a styling nudge; a jewellery brand milestone-based outreach. The recommendation always fits how your category actually sells.
Recommendations only matter once they reach the customer.
SIGNAL's recommended actions launch directly through your existing channels — WhatsApp, SMS, email, or your own brand voice, offers, and design. LYTTY Consulting works alongside your team to get the first campaigns live, not just planned.
Every action is a chance to get sharper.
SIGNAL measures whether each activated campaign actually changed customer behavior and feeds that result back into the model, so segments, patterns, and recommendations keep improving with every cycle. The loop is the point: SIGNAL gets more precise the longer you run it.
Four weeks from raw data to a playbook your team runs on its own.
We run your existing purchase data through the SIGNAL model and surface your first set of named patterns — dormant VIPs, churn risks, concentration exposure — with no changes to your current setup.
We walk your team through the findings and prioritize which patterns to act on first, based on revenue impact and how fast you can execute.
LYTTY Consulting works with your CRM and marketing team to launch the first recommended campaigns across your existing channels.
We review impact together, refine the model against your results, and hand your team a repeatable playbook to run SIGNAL on your own.
Tailored consulting built on top of your existing transactions
Who have the data but not the internal team to turn it into a weekly action plan.
Who need one consistent retention strategy across locations.
Looking to standardize customer engagement without losing local relevance.
Driven by repeat and seasonal purchase cycles.
That need a strategic layer on top of their existing LYTTY deployment.
No sales sequence. Four concrete steps, and you see real findings from your own data before any commitment.
Five fields: your brand, category, number of stores or channels, and where your purchase data lives today. Nothing else.
A LYTTY consultant emails you a one-page data checklist and a slot to pick — plus an NDA if your team needs one in place.
Existing LYTTY customers need no setup at all. Everyone else shares a purchase-history export — no integration, no changes to your live systems.
A walkthrough of your first findings — dormant VIPs, churn risk, concentration exposure — and the actions we'd run first. Yours to keep either way.
Your data stays yours — used only for the diagnostic, never shared, deleted on request.
What is SIGNAL?
A framework,
not a report
"It's not a one-time audit. It's a repeatable operating rhythm your team runs continuously, built directly on your own transaction data."
The framework
The Six Phases of SIGNAL
PHASE 01
Segment the Signal
PHASE 02
Identify the Story
PHASE 03
Generate the Narrative
PHASE 04
Nominate the Next Action
PHASE 05
Activate via Brand Channels
PHASE 06 • CORE LOOP
Learn & Loop
Engagement
How LYTTY Consulting Works With You
Week 1
SIGNAL Diagnostic
Step 2
Strategy Session
Weeks 2–4
Activation
Ongoing
Measure & Refine
Who It's For
Built for retailers and D2C brands who are ready to act on their data
D2C Founders
Multi-Store Retailers
Franchise Chains
Fashion, Beauty & Lifestyle Brands
Enterprise Retail Groups
After you click
What happens when you book a SIGNAL Diagnostic
1 2 minutes
A short form
2 within 1 day
A consultant confirms scope
3 30 minutes
We run SIGNAL on your data
4 week 1
You get your named patterns
Every customer leaves a story. Let's find out what yours is telling you.
No commitment required. Runs on the data you already have in LYTTY.
