Published: Apr 23,2025
The rise of Direct-to-Consumer (D2C) brands in India has fundamentally reshaped the retail industry, offering consumers greater convenience, personalization, and value. By bypassing traditional distribution channels, these brands have built direct relationships with customers, leveraging technology and data to enhance engagement and optimize experiences. Their innovative business models, high-quality offerings, and competitive pricing have set new industry standards, driving a shift in how brands interact with and retain their customers. As a result, both emerging and established retailers are rethinking their strategies to stay relevant in this evolving market.
Here’s a look at some of the top D2C brands in India leading this transformation:
82°E was founded in 2021 by Bollywood Actress Deepika Padukone and venture capitalist Jigar Shah. The company is a D2C personal care brand that sells products such as moisturisers, face oil, cleanser and sunscreen, among others.
Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, Arata’s first-ever product, a homemade hair gel, came to being after Bhasin made the chemical-free hair gel to style Madhok’s wedding look.
Two years later, the D2C brand’s first product was sold on its website and the company took shape. The startup derives its name from the Japanese word ‘Arata’, which means ‘fresh and new.’ Serving over 1.5 million customers
Founded in 2012 by Manoj Meena and Sibabrata Das, Atomberg is a leading manufacturer of energy-efficient fans, mixer grinders, and smart home appliances. Its diverse product range includes pedestal, wall, ceiling, and exhaust fans, along with smart locks and IoT-enabled devices. In the fiscal year 2023-24, Atomberg achieved a sales volume exceeding Rs.800 crore.
While sneakers and running shoes became the talk of the Indian footwear industry, Anuj Nevatia and Natwar Agrawal were focused on building a distinct niche. Nevatia’s decision to venture into footwear was influenced by factors such as market seasonality, industry organization, and the enduring demand for shoes. This strategic approach led to the creation of Bacca Bucci, a direct-to-consumer (D2C) footwear brand, in 2013.
Founded in 2012 by Prabhkiran Singh and Siddharth Munot, Bewakoof is a lifestyle fashion brand known for its creative and distinctive apparel tailored for modern, trend-conscious Indians. In addition to a diverse clothing range, the brand offers stationery, footwear, and mobile accessories through its online platform. In 2022, TMRW – House of Brands, an Aditya Birla venture, made a strategic investment in Bewakoof, further strengthening its market presence.
Founded in 2018 by Shivam Soni, Shivani Soni, Sakshi Soni, and Shankar Mali, Beyoung is a Udaipur-based D2C apparel brand that designs, manufactures, and sells fashion wear through its app, website, and major e-commerce platforms. With a customer base of over 3 million, Beyoung positions itself as an "Everyday Fashion Partner," offering customizable combos and a strong emphasis on quality and affordability. In the financial year 2023-24, the brand achieved a business volume of Rs.200 crore.
Launched in 2016 by Aman Gupta and Sameer Mehta, boAt is a leading D2C audio brand specializing in a wide range of products including earphones, headphones, and speakers. The brand retails its offerings on its website as well as on popular e-commerce platforms, achieving a remarkable business volume exceeding Rs.3000 crore. Notably, boAt has emerged as the 5th largest wearable brand globally.
Leveraging a multi-channel distribution strategy, boAt is active on major online marketplaces like Amazon and Flipkart, while also expanding its presence through physical retail outlets. This omnichannel approach not only broadens its market reach but also ensures that customers with varying purchasing preferences have convenient access to its innovative products.
Founded in 2016, Bombay Shaving Company – founded in 2016 by Shantanu Deshpande, Deepak Gupta, Deepu Panicker, Raunak Munot and Rohit Jaiswal, and is a men-focussed D2C personal care brand that sells a range of products including trimmers, razors for women, wax strips, hair removal creams, and other personal care products. Bombay shaving company have around 100 SKUS and clocked a Revenue north of 225 cr in the year 2024
Founded in 2008 by Mithun Sacheti and Srinivasa Gopalan, CaratLane is a leading omnichannel jewellery brand offering a diverse range of designs, from bracelets and kids’ pendants to customized pieces. In 2016, Titan Company, the parent brand of Tanishq, made a strategic investment in CaratLane, strengthening its foothold in the Indian jewellery market. Today, CaratLane seamlessly integrates its online platform with an expanding network of retail stores, catering to modern consumers with contemporary designs. With its business volume nearly doubling each year, the brand now generates revenues exceeding Rs.2,000 crore.
Founded in 2010 by Amuleek Singh Bijral and Tarun Khanna, Chai Point has established itself as a leading omnichannel tea brand, offering a curated selection of teas and complementary snacks. The brand opened its first retail store in 2010, expanded into home delivery of its signature teas in 2014, and introduced tea and coffee vending solutions in 2016. With a robust presence across India, Chai Point now operates over 180 retail stores and generates an annual business volume exceeding Rs.200 crore
Founded in 2010 by husband-wife duo Vivek Prabhakar and Shubhra Chadda, Chumbak is a leading home and lifestyle brand offering a diverse range of products, including furniture, home décor, jewelry, and footwear. With a strong omnichannel presence, Chumbak operates across India, particularly in Tier-I cities, with standalone stores and kiosks in PVR cinemas. The brand is defined by its six core pillars—Wit, Warmth, Honesty, Creativity, Spontaneity, and Community—ensuring a distinctive and vibrant customer experience. Chumbak currently generates an annual business volume of over Rs.70 crore.
Founded in 2015 by Bhupendra Khanal and Sneh Sharma, Dogsee Chew is a Bengaluru-based pet food brand specializing in vegetarian dog treats made from yak milk. Sourced ethically from villagers in Nepal, Sikkim, and Darjeeling, the brand focuses on natural, high-quality nutrition for pets. In 2022, Dogsee Chew recorded an annual turnover exceeding Rs.100 crore.
Founded in 2016 by Arjun Vaidya, Dr. Vaidya’s is a modern Ayurvedic brand offering a wide range of FDA-certified health and wellness products. With a manufacturing facility in Silvassa, Mumbai, the company specializes in immunity boosters, apple cider vinegar, and various fitness supplements. Dr. Vaidya’s sells its products through its website and leading e-commerce platforms such as Amazon and Flipkart, processing over 1,000 orders daily and generating an annual business volume of $800 million. The brand was later acquired by RPSG Ventures, the early-stage consumer investment arm of the RP-Sanjiv Goenka Group.
Farmley, founded in 2017 by Akash Sharma and Abhishek Agarwal, is a D2C snacking brand offering a wide range of innovative and healthy snacks. Its product lineup includes roasted peri peri makhanas, Thai chilli cashews, date bites, and more. With over 100 products spanning everyday dry-fruit essentials, trail mixes, natural desserts made from dry fruits, and extruded munchies crafted from makhana flour, Farmley has built a strong presence in the health snacking space. According to market reports, the brand recorded revenue of approximately Rs.150 crore in 2023.
Founded in 2015 by Chakradhar Gade and Nitin Kaushal, Country Delight is a D2C brand specializing in dairy products and fresh essentials through its own branded offerings. Operating on a daily subscription model, the company delivers fresh cow and buffalo milk, curd, ghee, paneer, bread, eggs, and more to nearly 1.5 million customers across 15 Indian cities. According to reports, Country Delight recorded revenue of Rs.1,380 crore from operations in the financial year 2024 (FY24).
